Thursday, 9 June 2011
Frito-Lay holds the record on Facebook for the most new Fans in 24 hours
"PepsiCo's Frito-Lay division today announced that its rapidly growing Facebook community set the Guinness World Records® title for "Most Fans on Facebook in 24 Hours," garnering 1,571,161 new "likes" (i.e., fans) on April 11, 2011. As a thank you for setting this groundbreaking 24-hour record, Frito-Lay will reward its fans by giving away 24,000 bags of chips made with all natural ingredients. Beginning April 29, 2011 at 2 p.m. CDT, the first 24,000 consumers that have "liked" the Frito-Lay Facebook page www.facebook.com/fritolay and registered on a special product giveaway tab will receive a coupon for a free bag of chips valued at $3.99."
Source: Press release from PepsiCo, 28th April 2011