Old Spice's 2010 marketing helped the brand become the best selling men's bodywash and deodorant in the US

"Old Spice brand manager James Moorhead agrees. "Old Spice is the number one male body wash and deodorant in both dollar and volume share," Moorhead said in an e-mail. "While we can't disclose specific sales data, we can tell you we are very happy with the positive business growth that has been a result of the campaign." "

Source:  Oregon Live, 17th July 2010