Friday, 4 February 2011

26% of mobile apps are opened only once after download

"With 300,000 iPhone apps and 200,000 Android apps available for download, consumers aren’t willing to tolerate apps that at first sight don’t meet their standards.
Twenty-six percent of apps are only opened once after download, according to a study by software company Localytics.
Using its real-time app analytics tool, Localytics compiled data in 2010 about new users of thousands of Android, iPhone, iPad, BlackBerry and Windows Phone 7 apps.
If these users did not open the apps a second time before January 26, 2011, they were counted as one-time users. "
Source:  Data from Localytics, reported by Mashable, 2nd February 2011

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