"I wrote a script to crawl U.S. App Store customer reviews for the top 100 apps from every category (minus duplicates) and compute the most common words in 1-star and 5-star reviews, excluding words that were also common in 3-star reviews.
Keep in mind that the results are not representative of overall user opinions: most users don’t review apps, and people who dislike an app are more likely to leave a review than people who like it.
These are the top words by rating, with descending frequency:
*****:
awesome, worth, thanks, amazing, simple, perfect, price, everything, ever, must, ipod, before, found, store, never, recommend, done, take, always, touch
*:
waste, money, crashes, tried, useless, nothing, paid, open, deleted, downloaded, didn’t, says, stupid, anything, actually, account, bought, apple, already
Bold words are adjectives or likely to be used as adjectives in context."
Source: Blog post by Marco Arment, 12th September 2010
dentsu 2022 Media Trends
2 years ago
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