"Data from mobile survey company, On Device Research, has put some meat on the bones of some industry received wisdom – that people in emerging markets overwhelmingly used mobile devices and not the PC to connect to the internet.
Here are the main stats.
The percentage of mobile internet browsers who never or infrequently use the desktop Internet
US - 25%
UK - 22%
Egypt - 70%
India - 59%
South Africa - 57%
Ghana - 55%
Kenya - 54%
Nigeria - 50%
Indonesia - 44%
Thailand - 32%
China - 30%
Russia - 19%
Asia (India, China, Indonesia, Thailand) - 43%
Africa (South Africa, Egypt, Ghana, Nigeria, Kenya) - 56%
* Infrequent mobile internet browsers use it once a month or less"
Source: Data from On Device Research, reported by Mobile Entertainment, 14th December 2010
dentsu 2022 Media Trends
2 years ago
No comments:
Post a Comment