79% of American mothers are active on social media

"The US-based study found that 79% of all moms with children under the age of 18 were active on social media. The study broadly defines active as someone who currently belongs to a social network, or who reads, writes or comments on blogs.
Marketers will want to perk up for these next results: 23% of these social media moms have purchased a children’s product as a result of a review or recommendation they read on social media. And the most active moms are even more influenced by their online social networks, with 43% of those who log on at least once a day report purchasing based on a review they read online.
Of those who report purchasing a children’s product because of something they read on their social networks, 55% said that this recommendation came directly from a personal review blog – not a corporate-sponsored Twitter account or online advertisement on the side of Google search.
And Facebook is, of course, a huge influencer as well. 40% of the moms who report purchasing something because of what they read online said that the recommendation that drove them to make the purchase came from Facebook."
Source:  Data from NPG Groiup, reported by Social Times, 13th December 2010