Tuesday, 30 March 2010

US video viewing via TV, internet and mobile, by demographic

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"The typical American continues to increase his/her media time, watching almost 35 hours of TV, 2 hours of timeshifted TV, 22 minutes of online video and 4 minutes of mobile video, while also spending 4 hours on the Internet each week. In addition, Americans now spend 35% more time using the Internet and TV simultaneously than they were a year ago – spending up to 3.5 hours each month surfing the Internet and watching TV at the same time."
Source: Nielsen 3 Screen Report for Q4 2009, released March 2010
(You need to provide your contact details to see the research, but the you get access to the full report with data tables, and previous editions)

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