Tuesday, 30 March 2010

44% of Americans aged 12+ own an MP3 player

"Nearly one in four (24%) Americans has connected an MP3 player to a car stereo to listen to digital music while driving, according to a survey conducted by Edison Research and radio ratings firm Arbitron.
The national survey of 1,753 Americans ages 12 and older found that 44% own an MP3 player, and 54% of these have linked the device to a car stereo."
Source: Research from Arbitron, and Edison Research, reported by DigitalMediaWire, 29th March 2010

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