Friday, 26 March 2010

US newspaper ad revenues (print & online) fell by 27% in 2009

"Combined print and online advertising revenue fell 27.2 percent in 2009 to 27.56 billion dollars from 37.84 billion dollars the previous year, according to NAA figures released on Wednesday.
Print advertising revenue dropped 28.6 percent in 2009 to 24.82 billion dollars while online advertising revenue declined by 11.8 percent to 2.74 billion dollars, the NAA said.
Classified advertising revenue was particularly hard hit, falling by 38.1 percent last year to 6.17 billion dollars.
Free online sites such as Craigslist have devastated classified advertising since the ads reached a peak of 19.6 billion dollars in 2000, the year print advertising revenue also hit an all-time high of 48.67 billion dollars."
Source: Newspaper Association of America, reported by AFP, 25th March 2010

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