Monday, 9 November 2009

The Your Reekok app for the iPhone generates more direct sales for the company than its website

"The Your Reebok application on the iPhone delivers income in spades. Created by Inside Mobile and Agency Mobile, this neat app allows users to design their own trainers and then either order a pair or upload them for others to view and purchase. Launched earlier this year, the application now generates more direct sales for Reebok than its website. That's the kind of case study other marketers pay attention to."
Source: The Guardian, 9th November 2009

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