Wednesday, 25 November 2009 gained a million extra subscribers in a week following integration with XBox Live

"CBS should be pleased with its choice to allow Microsoft to sync Xbox LIVE to, as the partnership has already netted the streaming music service nearly a million new subscribers. went live on Xbox last Tuesday, and both companies are already hyping the deal as a success in terms of the numbers. CBS says it broke a record for the number of new profiles created in a 24-hour period, and that Xbox LIVE users had already streamed more than 120 million minutes worth of music."
[That's 120 minutes per user...]
Source: PaidContent, 24th November 2009

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