Spotify has spent less than £5,000 in marketing costs in the past 3 years

"Despite having spent less than £5,000 marketing itself since its launch three years ago, Spotify is fast becoming a household name, pulling in the punters with an offer that looks too good to be true: all the online music anyone could want, for nothing except the bother of having to listen to an advert rather less frequently than on radio. And it's legal."
[Note - I'm assuming that they mean paid advertising. Spotify certainly employ people in marketing and PR functions - if these salaries and other fees were included then the figure would be well over £5,000. So let's assume that they mean paid advertising, which does not detract from the story.]
Source: Figure cited by The Observer, 29th November 2009