Friday, 27 November 2009

US newspaper advertising revenues fell by 28% Y-o-Y in Q3 2009, with the online element down 17%

"The economy may have rallied in the third quarter, but the newspaper industry did not, as total advertising revenues -- including print and online -- tumbled 28%, from roughly $10.1 billion in the third quarter of 2008 to about $6.4 billion this year. The third-quarter loss is on par with first and second-quarter declines of 28.3% and 29%, respectively.
As in previous quarters, losses were spread evenly across all the main newspaper advertising categories -- including national, down 29.8%, retail, down 24%, and classifieds, down 37.9%.
National advertising in particular reached a discouraging milestone in the third quarter, with total revenues falling below $1 billion (to $956 million). That's the first time since the third quarter of 1995.
Similar to previous quarters, newspaper print ad revenue declines were joined by online, which fell 17% from $750 million in the third quarter of 2008 to $623 million this year.
With the latest results, the newspaper industry's total print revenues have experienced year-over-year declines for 14 straight quarters, while online has fallen for six straight quarters."
Source: The Newspaper Publishers of America (NPA), reported by Mediapost, 17th November 2009

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