"Virtual Zippo Lighter, a free, branded application available in Apple’s iTunes App Store has just passed a major milestone, with 5 million downloads since its launch about a year ago.
[...]
The Virtual Zippo is currently free, but the company will be launching a premium version this fall for $0.99 that will enable users to greatly personalize their virtual lighters.
This app ranks in the top 20 iPhone apps of all time according to Comscore. “If you were to tell us how popular the Virtual Zippo app would be twelve months ago, we would have told you that you flipped your lighter lid” jokes Pat Grandy, Marketing Communications Manager at Zippo, “but the results speak for themselves.”"
Source: MobiAdNews, 16th August 2009
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