Plus:"It's also interesting to see the effect that this campaign has had on their price comparison competitors: according to Hitwise rival MoneySupermarket.com's traffic fell shed 25.2 per cent, Confused.com dropped 5 per cent and GoCompare.com fell 31.8 per cent."
Source: Amelia Torode of VCCP in her blog, 3rd September 2009
More data in her AdMap article
1 comment:
And this is now what confused are offering us: the "it pays to be confused" campaign. This is nothing compared to the meerkat or the opera singer. I've just added the video:
Watch the it pays to be confused advert
Post a Comment