"Paid-for search continued to grow, proving itself a mainstay of marketing budgets with an 11.8% increase from H1 2008 to H1 2009. As the purest form of direct response advertising, search is proving recession-friendly with marketers investing £1.1bn during H1 2009, which equates to 62.6% of all online advertising expenditure.
Total online classified spend was £335.8m in H1 2009 – or 19.2% of all online ad spend – and saw a slight decline of 3.6% in this period. However within this ‘further classifieds’, increased by 29% despite the property market crash and stalled automotive sector to £215.2m, promising news for the industry
Online display was down 5.2% year on year to £316.5m, with an 18.1% share of all online advertising revenues. Online display buoyed a tough year as all other mainstream media saw a double digit decline. "
Source: Figures from the IAB / PwC for January - June 2009, reported in their press release on 30th September 2009
dentsu 2022 Media Trends
2 years ago
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