The Thriller video was viewed nearly 28m times in the 7 days after Michael Jackson's death

"Yesterday, we reported that Michael Jackson's Thriller had been viewed over 8.5 million times online since his death last Thursday. These results appear to have resonated with the online video viewing audience and were later reported in the Associated Press. We've been continuing to track Thriller's online video trends and can now confirm that the initial surge in viewership has accelerated significantly.

Over the weekend, we recorded Thriller's sudden spike in views (8.5 million total). Monday and Tuesday's figures totaled over 19 million new views, bringing Thriller's total views to nearly 28 million since the King of Pop's untimely passing. This remarkable growth is occurring across the entire flight of Thriller's nearly 300 placements; no single asset appears to be driving these new levels of viewing activity."

Source: Visible Measures [video tracking company] blog, Wednesday 1st July 2009