44% of American Moms use social media to get recommendations on brands and products

""Mommies are flocking to social networks, according to new research from BabyCenter LLC, which runs several parenting Web and community sites.
The number of moms using social media regularly has grown from 11% in 2006 to 63% today, an increase of 462% in three years, the company said.
The study, built from a series of in-depth surveys on the U.S. BabyCenter site, found that 44% of respondents used social media for recommendations on brands and products.
Social media are not equal in online mommies’ eyes, however. Most say they use mass-reach networks such as Facebook for socializing and entertainment, but turn to specialized content sites for information and counsel from fellow parents.""
Source: 21st Century Moms report, cited by Promo magazine, 7th July 2009