80% of US internet users find overlay ads 'very frustrating'

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"At the same time as many internet advertisers are ramping up their web advertising efforts, the majority of US consumers say they are very frustrated by many common types of internet ads, according to (pdf) a recent study by Harris Interactive, which cites pop-ups, ads that are “moused over,” difficult-to-close ads, and musical ads as some of the worst offenders.
Ads that spread across the page and cover the content beneath them are the most vexing for consumers, with 80% of respondents in the study deeming these types to be very frustrating. Ads on which consumers can’t find the skip or close button are a close second, with 79% of respondents similarly annoyed, the survey found."
Source: Harris Interactive study, reported by MarketingVox, 23rd July 2009