"In May 2009, children aged 2-11 comprised nearly 16 million, or 9.5 percent, of the active online universe· Since 2004, the number of kids online has increased 18 percent, as compared to 10 percent for the total active universe, with a fairly even split between boys and girls. The growth of children online outpaces the overall growth of children in the U.S., where kids under 14 are projected decrease by 1 percent from 2004 to 2010 (according to the U.S. Census Bureau, from 7/04 – 7/10 projection)"
Source: Press release from Nielsen, July 2009
dentsu 2022 Media Trends
2 years ago
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