Monday 29 June 2009

iPod Touch and iPhone demographics compared

"iPod touch users are significantly younger than iPhone users. 26% of iPhone users are under 24, compared to 69% of iPod touch users. Both devices are over 70% male and have a similar ethnic distribution."
Source: AdMob Mobile Metrics Report May 2009
Also: The original blog post from AdMob, 22nd June 2009

2 comments:

brent said...

hello, that information is not in the may 2009 article cited. could it be from another report?

(i am doing a school paper, and would like to use accurate referenced data...plagiarism policies)

Dan said...

You're absolutely right - I've now updated it with a second source.

Good luck with the school paper!