"Only 11% of young Asian consumers paid for downloads in the past month versus 41% who downloaded “free” music during the same period. Korea (20%), India (19%), China (12%) and Vietnam (11%) had the largest shares pf consumers paying for music while the largest share of unpaid downloads occurred in China (55%), Malaysia (50%), Vietnam (49%) and Hong Kong (47%)"
Source: Synovate presentation to the Music Matters Asia Pacific Music Forum 2009, reported by Digital East Asia blog, 5th June 2009
Download the full presentation here
No comments:
Post a Comment