The Tony Hawk brand is worth over $1bn

"At 41 years old, Tony is now retired from competitive skateboarding, however you could say he's bigger now than he ever has been before. He is the head of Tony Hawk Inc., which produces the Tony Hawk Pro Skater video game series, Tony Hawk clothing (available at Kohl's), skate decks, ShredorDie.com, and more. Altogether the Tony Hawk brand is worth well over $1 billion and growing."
Source: Chad Kennedy, writing in Ypulse.com, 28th May 2009