Tuesday, 5 May 2020

'Trolls World Tour' generated nearly $100m in streaming revenues in 19 days

"Universal’s decision to take DreamWorks Animation’s Trolls World Tour into homes at the 48-hour rental price of $19.99 during exhibition’s COVID-19 shutdown has reportedly racked up an estimated $95M in rental fees in the title’s first 19 days. With VOD terms in the studio’s favor at an estimated 80%, Universal is banking an estimated $77M in revenues before marketing expenses.  Those are better terms for Universal then the 50/50 or 60%-65%/40% splits they reap in their relationship with movie theaters."

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