"Spotify signed an exclusive agreement with comedian Joe Rogan to carry his popular podcast on its audio streaming platform starting Sept. 1, per an announcement shared with Mobile Marketer. The company is paying more than $100 million for the rights to stream new episodes of "The Joe Rogan Experience" and its library going back to 2009, The Wall Street Journal reported, citing a person familiar with the deal.
The podcast will be free to all Spotify users, including paid subscribers and people who listen to its ad-supported service. Spotify also will carry video episodes of the podcasts as in-app "vodcasts," the company announced.
Rogan will maintain full creative control over the show, which features interviews with celebrities and experts on topics such as neuroscience, sports, comedy, health, infectious disease and culture. After the September debut, all prior episodes of "The Joe Rogan Experience" will be exclusive to Spotify by the end of the year, per Spotify."
Source: Mobile Marketer, 20th May 2020
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