Monday, 4 May 2020

42% of UK households with Samsung smart TVs watch 2 hours or less of linear TV a month

"The stats are these: 28% of Samsung smart TV households in the UK watch less than 2 hours of linear TV a month; and 14% watch none at all. All told then, 42% are light — very light — linear viewers.
Now the first caveat is that Samsung smart TV households are not representative of the nation as a whole. But there are 5m of them, and 44m across Europe. According to Ofcom, smart TV penetration in 2019 was 47%, and probably over 50% now. It’s unlikely that viewing habits in other smart TV households will vary much."
Source:  Presentation by Andy Jones of Samsung Ads, reported by MediaTel, 4th May 2020

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