Tuesday, 9 January 2018

Streaming accounts for more than half of UK music consumption

"Streaming now accounts for over half of UK music consumption; 1.5bn weekly streams milestone
The year’s strong growth in demand for recorded music was driven by a staggering 68.1 billion audio streams served through Spotify, Apple Music, Deezer and other audio streaming services.  This represents a 51.5 per cent rise on 2016 and a remarkable 1,740 per cent increase since 2012. 
Streaming now accounts for over half (50.4%) of all domestic music consumption, and in December the market witnessed a new landmark of 1.5 billion audio streams in a single week6.  Ed Sheeran was the year’s most streamed artist ahead of Drake, with Shape of You the most streamed song and four tracks in the top- 10. Little Mix were the third most streamed, while Calvin Harris, Coldplay and Stormzy also made the top-10."
Source:  Report from the BPI, 3rd January 2018

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