Macy's customers who buy online and collect in-store spend 25% more

"While Macy’s overall sales fell 5.4% year-on-year in Q2, the brand saw double-digit growth in online sales. Robust omnichannel capabilities play an integral role in the brand’s digital sophistication and serve as an opportunity for growth.
Macy’s customers who buy items online and pick them up in-store spend 25% more, making clear that brands need to nail the basics on omnichannel capabilities. Macy’s steps up to the plate and offers eight of the nine crucial omnichannel features mentioned by L2 retail experts Harrison Lewin and Chad Bright at this year’s DLA event in New York."

Source:  L2 inc, 25th August 2017