80% of Instagram users follow at least one brand

"Today, 80 percent of Instagram users follow at least one of the 15 million total brands active on the platform. Buckner Rose said as its shopping features continue to evolve, Instagram has been particularly focused on integrating the physical retail experience into a mobile framework. Specifically, Instagram has done this through implementing features like the “save” button that allows users to store posts and then organize them by category for future viewing. This was in large part catered to shoppers, 50 percent of which take at least 24 hours to make a decision on a purchase on mobile (fashion buyers are at an even higher rate, at 63 percent.) "
Source:  Glossy, 18th August 2017