Monday, 14 August 2017

Xiaomi is the leading shipper of wearable devices

"The burst of the wearable bubble may have been overstated — on a global scale, at least. The category has been struggling here in the U.S., but internationally, it’s still seeing growth. Wearables are up eight-percent year-over-year, according to new numbers from Canalys — not exactly exponential, but at least things are trending in the right direction.
It’ll come as no surprise to anyone who’s been following the space with any regularity that Xiaomi is leading the way here. Last week Strategy Analytics noted that the Chinese company had taken charge of global shipments for the first time ever, following Fitbit’s middling financial report, and that assessment is reflected in these numbers.
Canalys’s numbers (which are a bit lower than SA’s) put Xiaomi in first place at 3.5 million shipments, just edging Fitbit’s 3.3 million. What’s more notable than the photo finish however, is Fitbit’s on-going struggles, which find the company dropping a full 34-percent year over year.  It’s an almost complete reversal of last year’s 36-percent year over year growth. Apple’s number also dropped in the report, with company’s smartwatch moving to third place at 2.7 million shipments.
Price has been the primary factors driving Xiaomi’s growth in recent years. The company sells trackers for as low as $15 here in the States — something Fitbit and Apple can’t come close to competing with. Fitbit’s lowest priced tacker, the clip-on Zip, retails for $60, and Apple essentially only sells a single product in the category."

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