Monday, 14 August 2017

86% of US adult broadband users take part in binge viewing

"According to new research from The Diffusion Group (TDG), binge viewing — that is, viewing more than one episode of a TV series back to back — is rapidly becoming universal, with 86% ABUs (Adult Broadband Users) binging at least occasionally. But the frequency of binge viewing skews strongly in favor of younger adults. These insights are from TDG's latest report, Binge Viewing - A Consumer Snapshot.
TDG's new analysis identifies and profiles three groups of adult broadband users in terms of their binge viewing habits.
Heavy Bingers (binge daily, comprise 14 percent of ABUs),
Medium Bingers (binge monthly but not daily, comprise 51 percent of ABUs), and
Light/Non-Bingers (21 percent of ABUs that binge less than once a month, 14 percent that do not binge at all).
Importantly, TDG analysts found that the frequency of binging is strongly correlated with the viewer's age. For example, 58 percent of Heavy Bingers are between the ages of 18 and 34, while 56 percent of Light/Non-Bingers are age 45 and older."

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