Wednesday, 2 August 2017

In-App ordering accounts of 9% of Starbucks transactions

"Starbucks, the coffee chain with 27,000 stores in 75 countries, continues to ramp up mobile technology as a key part of its strategy to handle customer orders, payments and loyalty programs. The company plans to test a guest checkout feature for first-time users of its mobile application early in 2018, Matt Ryan, global chief strategy officer, said last week in a call with investors.
Payments made with a mobile device increased to 30% of transactions in the U.S. stores in fiscal Q3 2017, compared with 29% in the previous three-month period. The chain’s mobile order and pay feature that lets customers order with the Starbucks app and skip the line generated 9% of transactions. That’s nearly double the 5% from a year earlier.
While Starbucks’ mobile app has led to overwhelming foot traffic at some cafes, the company has added digital order managers to 1,000 stores to improve the ability to serve customers who order and pay through their phones."
Source:  Mobile Marketer, 31st July 2017

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