"Suggesting it is bringing millennials back to TV, French OTT TV platform Molotov has reached 1 million registered users, a milestone achieved in just six months since its full-scale launch in November 2016, which took place after an exclusive introduction on Apple devices last summer.
Molotov says it offers a radical new way to watch television, to discover and to enjoy TV content across smartphones, tablets, PCs, OTT set-top-boxes and Smart TVs.
The Molotov app has been adopted by a particularly young audience with an average user age of 35, versus 51 in traditional TV.
Molotov users watch TV across multiple screens: 40 per cent on their smartphones, 40 per cent on their PCs/tablets and 20 per cent on their connected TVs. All screens included, Molotov users spend on average 80 minutes per day (1 hour and 20 minutes) on the service and up to 160 minutes per day (2 hours and 40 minutes) on their connected TV set."
dentsu 2022 Media Trends
2 years ago
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