Monday, 3 April 2017

Alfa Romeo sold 350 cars in 33 seconds on Alibaba's Tmall

"Luxury auto brand Alfa Romeo on Tuesday forged an exclusive strategic partnership with Alibaba’s Tmall to market and sell its cars online in China.
The two sides said at a press conference in Hangzhou that Tmall will serve as the sole authorized Internet channel for the Italian car brand owned by Fiat Chrysler Automobiles (FCA) inside China. Tmall is China’s largest B2C online commerce platform. They spoke just before Alfa Romeo debuted on Tmall, selling out all of the 350 Giulia Milano car models it offered in 33 seconds during the “Tmall Super Brand Day,” an online marketing promotion held by the Alibaba unit.
Alfa Romeo isn’t new to China. It tested the waters here years ago and announced its return to the country last year.
The new partnership follows the success last year of Alfa Romeo’s sister brand, Maserati, on Tmall, which is also owned by FCA. Maserati opened its flagship store on Tmall on the same day last year and sold out its allotment of 100 Levante SUVs in a mere 18 seconds."
Source:  AliZila, 21st March 2017

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