80% of Snapchat users use the app in restaurants

"Snapchat, the disappearing messaging turned mobile storytelling app, released a new ad product Wednesday that is a quick swipe at Facebook's big offer to advertisers and retailers: online to offline conversions.
That's jargon for Snapchat's pitch to help retailers get more products off their shelves and prove to them that ads on Snap helped create the magic behind those sales.
The feature, released out of beta, is called "Snap to Store." Snap also reported new data, compiled by Greenberg Strategy (commissioned by Snapchat), on what percentages of Snapchatters use the app at particular venues:
80% at a restaurant
66% at a shopping mall
50% at a gym
49% at an airport
Wendy's was one of Snapchat's early beta testers, along with 7-Eleven and Paramount Pictures.
Wendy's created sponsored geofilters in its U.S. stores that promoted the Jalapeño Fresco Chicken Sandwich. According to Snapchat's internal data (that is verified by third-party platforms), the geofilter drove 42,000 visitors to a Wendy’s within seven days of viewing it."

Source:  Mashable, 12th April 2017