Monday, 25 July 2016

The average app loses 77% of its daily active users in 3 days

Based on Quettra’s data, we can see that the average app loses 77% of its DAUs within the first 3 days after the install. Within 30 days, it’s lost 90% of DAUs.2 Within 90 days, it’s over 95%. Stunning. The other way to say this is that the average app mostly loses its entire userbase within a few months, which is why of the >1.5 million apps in the Google Play store, only a few thousand sustain meaningful traffic.
Source:  Data from Quettra, reported by Andrew Chen, July 2016

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