"Digital Dawdlers
Around 7.5 million (15.6 per cent of the population) people are being left behind in the digital revolution, either because of old age and a lack of know-how or interest in new technology, or by the limited or slow provision of broadband in the places where they live. Locations in the far reaches of Scotland feature highly in this group, alongside rural locations and seaside towns such Scarborough, Boston and Lowestoft.
Digital Devotees
About a third of people in the UK (32.4 per cent) fall into the leading edge users of digital technology. They have the most devices, spend more time on-line and use digital services for the widest range of activities. They are most at home in the digital world and would find it extremely hard to do without digital technology. There is a clear urban bias in evidence here. Locations in this group are dominated by London boroughs, as well as other metropolitan areas across the UK, including Manchester and Birmingham.
Day-to-Day Doers
About half of the population (52 per cent) are defined as practical day-to-day users of the internet and digital services. Their use is characterised less by enthusiasm for the latest technology and the must have gadget, and more by a set of practical uses that benefit them on a daily basis. This includes search, paying bills, entertainment and being active on social media and other forums. Locations that feature highly in this group include suburban areas and commuter towns, such as Epsom, Orpington and Altrincham."
Source: Data from Experian, reported by Advanced Television,. 19th July 2016
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