Monday 16 May 2016

American Netflix users 'miss 160 hours of TV ads a year'

"First of all, we know that Netflix recently passed the 75 million subscriber mark. And, at around the same time, Netflix CEO Reed Hastings said that Netflix subscribers stream 125 million hours of content every day. So, with some simple arithmetic, we can calculate that 125 million hours spread across 75 million subscribers is 1 and 2/3 hours per subscriber per day.
From Nielsen, we know that a typical hour of cable TV includes 15 minutes, 38 seconds – or 938 seconds – of commercials. Multiply that figure by 1.67 repeating and you get 1,563.3 (also repeating) seconds of commercials per day. That’s 570,616.7 seconds per year, which works out to 158.5 hours. So each subscriber saves him or herself about 160 hours of commercials per year by streaming their content through Netflix."
Note 1 - Always treat figures like this with scepticism!
Note 2 - The 15 minutes per hour of ads only applies to the US - in the UK it's about 8 minutes and of course that's for commercial channels only
Note 3 - That's per household only, obviously.  Subscribers are households, not people.
Note 4 - Go back to Note 1

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