Wednesday, 2 March 2016

8 billion video views a day are watched on Snapchat

"News broke in early January that Snapchat users were racking up seven billion video views per day. That number is now at eight billion, according to a source who heard Snapchat CEO Evan Spiegel speak with bankers and analysts Monday afternoon at Morgan Stanley’s Tech, Media & Telecom conference in San Francisco.
Snapchat was at two billion daily video views last May.
By Kurt Wagner, Jan 15, 2016, 8:53 AM PST
That means Snapchat is, at least on paper, serving the same number of daily video views as Facebook, which (somewhat surprisingly) did not update its video view metrics during the company’s last earnings call in late January. Even if Facebook users are watching more than eight billion — which is likely, since the last time we heard from the company was in November — Snapchat is at least close, with a much smaller audience. Snapchat boasts 100 million daily users, compared to Facebook’s user base of more than a billion daily active users."

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