Thursday, 11 February 2016

UK national press advertising has fallen by one third since 2010

"Spending on national newspaper advertising has fallen by one-third since 2010 to £880m. Online prospects have also darkened. Adblockers, smartphones and new social media platforms are tearing holes in digital strategies."
"Britain’s newspaper industry is arguably the most exciting and competitive in the world. Its titles sell nearly 7m print copies a day, compared with 13m 10 years ago, operate two of the world’s most popular newspaper websites and often lead the way in investigations. In 2013 the Guardian published leaks by the whistleblower Edward Snowden; a year later the Sunday Times revealed corruption at Fifa, which contributed to the ousting of its president Sepp Blatter."
"In some countries, publishers have changed course to claw back the revenue lost to online. In 2003, 93 per cent of UK property advertising went to newspapers; a decade later the proportion had halved. European newspaper groups, principally Germany’s Axel Springer and Norway’s Schibsted, responded by acquiring classified property websites.
"UK groups failed to follow suit. The Guardian turned Auto Trader, a car magazine, into a successful online portal but then sold it to boost its cash reserves. Only the Daily Mail has diversified, using cash flows from its newspapers to build up a business information and events business. Today Trinity Mirror, the UK’s largest newspaper publisher, has a market capitalisation of £430m. Rightmove, the country’s biggest property site, is eight times bigger."

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