Tuesday, 16 February 2016

Apple Pay drives better performance in commerce apps

"That mobile apps are adopting the service at a fast rate makes sense: Getting Apple Pay into a store requires pricey new terminals, but app developers only need to insert some code.
The ease of use in an app—consumers only have to scan their fingerprint into their phone—could spur more frequent buying and larger purchases, says Ben Bajarin of Creative Strategies, a technology research firm.
For example, Domino Go, an interior design app, is running exclusive deals for purchases made with Apple Pay, and says it’s seen a 436% boost in average daily revenue after adding the option.
Staples told Quartz that checkout times are 35 seconds less than traditional methods like credit and debit cards, and Instacart, an on-demand grocery app, said customers checkout 58% faster with Apple Pay than other payment methods, saving them about a minute on average.
Apple Pay is also helping with cart abandonment—when consumers get frustrated plugging in their payment and shipping information, and just give up. JackThreads, a popular men’s fashion site, says customers who use Apple Pay are 92% more likely to finish a transaction than those who don’t."

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