Tuesday, 16 February 2016

420m WeChat users sent over 8 billion 'Red Envelopes' at Chinese New Year 2016

"The scale of social and messaging platforms in China is at its peak on Chinese New Year, as statistics on usage of platforms such as WeChat and Weibo reveal.
According to WeChat, owned by digital media business Tencent, 420 million people sent each other lucky money via the app’s payment service on the eve of Chinese New Year. According to WeChat, it has seen a total of 8.08 billion red envelopes sent so far for Chinese New Year, eight times more than last year.
To put this into context, according to PayPal it made 4.9 billion transactions in 2015 (half of the number of transactions made on WeChat just for Chinese New Year) and only 28 per cent were made on a mobile device."
Source:  The Drum, 9th February 2016
Stats on Weibo usage

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