“The growth in smartphones in the Middle East and Africa region is being spurred on by Google’s Android and Apple’s iOS, with the two platforms accounting for over 95% of the smartphones shipped in the first quarter of 2015,” the company said. “Shipments of devices featuring these operating systems increased by a combined 67% year on year.”
In Africa, Android has 89% market share in smartphones, with Apple a distant second at 7%. Android is particularly dominant in the low- to mid-priced bands, while Apple is found in the US$450-plus category.
“The strong growth in the region’s smartphone market is largely being driven by the emergence of low-priced devices that are primarily powered by Android,” IDC said. “Indeed, almost half of all the smartphones shipped across Africa (45,1%) in the first quarter of 2015 were priced below $100, while almost 75% fell under $200.”
Nigeria accounted for 14% of all smartphone shipments across Africa during the first quarter, while South Africa was responsible for 12%.
Samsung, Tecno and Apple were the leading smartphone vendors in Africa during the quarter, with Huawei being ousted from the top three. The three leading vendors accounted for a combined 55% share of Africa’s smartphone shipments in the first quarter."
Source: Data from IDC, reported by TechCentral, 12th July 2015