Thursday, 11 June 2015

Spotify has 20m paying users, and 75m total active users

"What a difference a year makes! At the end of May 2014, we reached 10 million paying subscribers and 40 million active users. Today, we have reached more than 20 million subscribers and more than 75 million active users. 10 million subscribers in our first five and a half years – and another 10 million subscribers in just a single year! That’s an average of one new subscriber every three seconds over the last year. Wow. And, more people listening on Spotify means more payouts to the creators of the music you love.  As we grow, the amount of royalties we pay out to artists, songwriters and rights holders continues to climb faster than ever. We have now paid more than $3 billion USD in royalties, including more than $300 million in the first three months of 2015 alone. That’s good for music, good for music fans … and good for music makers. Take a look at what it means for four different types of artists. The blue columns show average actual payouts over the last 12 months, which started with 10 million subscribers; the green columns show our projected average payouts over the next 12 months, starting from our new baseline of 20 million paying subscribers"
Source:  Spotify, 10th June 2015
60m MAUs, 15m paying - Jan 2015
50m MAUs, 12.5m paying - Nov 2014
40m MAUs, 10m paying - May 2014
24m MAUs, 6m paying - Mar 2013
5m paying - Dec 2012
3m paying - Jan 2012
2.5m paying - Nov 2011

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