Monday, 15 June 2015
Moleskine sold 17m notebooks in 2014
"Last year, Moleskine sold more than seventeen million notebooks, and brought in more than ninety million euros in revenues from sales of paper products, up from just over fifty million in 2010. While some of the company’s success, especially among the young consumers who make up its fastest-growing market, can be attributed to its marketing—which is built on associations with such famous creatives as Chatwin, Hemingway, Picasso, and van Gogh (all of whom used similarly styled notebooks)—for many people, the notebook is simply superior to its digital competitors."
Source: New Yorker, 14th June 2015