26% of UK homes have a Smart TV; 6% of homes have a Chromecast

"Let’s start with Smart TV’s. Mediabug Wave 6 reports that Smart TV’s are in a total of 26% of UK broadband-enabled homes: an increase of 6% in 6 months. 89% of Smart TV’s are connected to the Internet, and Mediabug’s ‘share of usage’ metrics calculate that of total online VOD viewing on devices, Smart TV’s accounts for around 16%; an increase of 5% year on year. They have been around since 2009 and are well supported by content providers, commonly featuring BBC iPlayer, ITV Player, All 4, Demand Five, Netflix and Amazon Prime apps.
Then there is Google Chromecast, a recently launched but well thought-of little dongle that you can buy for £30, allowing you to ‘cast’ content from certain apps on a device to your TV screen. Mediabug reports that 6% of homes have a Chromecast; a twofold increase in the last 6 months. Mediabug’s ‘share of usage’ metrics calculate that of total online VOD viewing, Chromecast accounts for less than 7%: an increase of 5% year on year. As a relatively new device, Chromecast supports BBC iPlayer, Netflix, Youtube, BT Sport and Now TV – but currently does not support ITV Player, All 4, Demand 5, or Amazon Prime."

Source:  Decipher Consultancy, 22nd May 2015