Friday, 7 November 2014

The 2014 'Monty The Penguin' John Lewis Christmas Ad had over 4m views on YouTube in 24 hours

Screengrab taken at 8am, 7th November 2014; ad released at 8am 6th November
See the ad here
Notes -
I'm not sure whether paid views were used - this is not necessary 'organic' views
This is just the figure for the official YouTube upload - versions were also uploaded to Facebook and Twitter's video plaftorms, among others
The ad has not yet been shown on TV - it launches tonight on Channel 4

Update - Unruly, via Business Insider, puts YouTube on 4.1m views and Facebook on 2.8m views in 24 hours

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