"Forty percent of Ford’s Web traffic comes from mobile. Mr. Farley said that much of it comes from prospective buyers walking car lots after hours. Further, he said that
29,000 cars were sold last year through the mobile Web site.
Mr. Farley said that the big opportunity resides in our ability to “talk to each customer.” But he warned the audience members that with that comes “a higher burden and standard of excellence for marketers.”"
Amazon Alexa in your car & in your life
4 years ago
No comments:
Post a Comment