Monday, 4 November 2013
Windows Phones accounted for 10% of smartphones sold in EU5 in Q3 2013
"The latest smartphone sales data from Kantar Worldpanel ComTech, for the three months to September 2013, shows Windows Phone now makes up one in 10 smartphone sales across the five major European markets, has overtaken iOS in Italy, and is gaining momentum in emerging markets. Android remains the dominant operating system across Europe with 71.9%, an increase of 4.2 percentage points compared with the same period last year.
Windows Phone, driven almost entirely by Nokia sales, continues to make rapid progress in Europe and has also shown signs of growth in emerging markets such as Latin America.
In Britain, Windows accounts for 11.4% of the market. Android is still the number one operating system with 58.4% while BlackBerry now only has 3.1%. Apple’s iOS has dipped by 1.0 percentage point to 27.0%, although it is expected to strengthen at Christmas.
Compared with August Windows Phone made significant gains in Italy, where its once again above 10% market share, and in Spain, where it rose from 2.2 to 3.7% share. There was also strong progress in Australia, where it went from 6.5 to 9.3% of the market, while there was a slight rebound in USA from 3% to 4.6% market share. In other markets Windows Phone generally remained generally static, which is good news given the iPhone 5S and 5C launch. Overall it grew from 9.2 to 9.8% of the EU5 countries, less than 7% away from iOS market share in the region.
Note - Full tables in the original article