Monday, 11 November 2013

Taobao's mobile site sold RMB 100m of merchandise in the first 4 minutes of Singles Day

"According to statistics from Hangzhou-based C2C & B2C e-commerce site Taobao, gross merchandise volume (GMV) on the site's Taobao mobile client reached RMB 100 mln in the first four minutes and ten seconds of China's November 11 "Singles Day" e-commerce holiday. Within the first minute of Singles Day sales, 2 mln mobile users logged onto Taobao's mobile client. Within the first hour, more than 14 mln users logged on via Taobao's mobile client to place orders totaling RMB 1 bln."
Source:  Techweb, via Marbridge Daily, 11th November 2013
Note - people could pre-order things, so the figures are a bit skewed - full explanation here

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